You will want to get the best from your email list so will, no doubt, read articles on how spam affects delivery rates in email marketing. They will tell you what you should not include in an email. Most of it will be spot on and one would assume that you would not dream of including whole sentences or even words in all caps and would avoid distributing exclamation marks as if they were scattered from a pepper grinder over pasta. As much as it seems to grate with many, the word gender is significantly safer to use that the alternative.
Ask yourself, or better still those on your email lists, what it is about your software that interest them. If it is the full screen, high quality, smooth action video that makes the others look amateurish then that is the headline to use.
Start building a list I am not talking about writing down everybody that you know. I am talking about building a list of prospects that request information about your company, your products, or your expertise, and the most efficient way to do this is online. All you need to do is put good content in the market place. You could make videos about your business, you could even write articles like this one. Create something of value so prospects want to join your list.
It might be something quite simple. How were the addresses collected? Perhaps you offered a free gift at a trade fair for any who subscribed to your email lists. Consider if the value of the gift was too much of a temptation.
There are many misconceptions about email marketing and some business owners use email marketing services to send bulk emails to contacts. Email marketing is a much deeper field. It actually can spread your digital footprint in very little expenses and very quickly.
Create a landing page. It is extremely important to guide the campaign recipient through the entire process. By creating a landing page on your website that mirrors your campaign’s message / offer both from a design and copy perspective, you will encourage the recipient to follow through and fill out the form. In addition, you should give prospects the option to call you, in case they do not feel comfortable filling out the form.
Keep track of where your leads are coming from. It’s easy to have the form identify exactly which page it’s coming from. Forms on the service pages should get immediate personalized follow ups while newsletter sign-ups should be treated as long term leads and treated with more patience. This will also give you clues exactly what kind of accounting service the prospect is looking at. It’s a pretty safe bet that a lead for an accountant from the “Compilations and Reviews” page is a business owner who’s worried about cash flow. All of your Service and Free Reports pages will give you similar clues.
Do not ignore the data you get from your email marketing software. It will show if you are hitting your targets. And listen as well to your customers. If they ask for a subject to be covered, cover it. And let everyone know you have done so.