Email Marketing has a greater Return On Investment (ROI) than any other form of advertising. It enables you to reach enormous amounts of customers at very little cost. If used to its full potential, it can convert potential customers into actual customers, at a very high rate! This means better customer – business relationships and more sales.
On the flip side, I speak to entrepreneurs all the time who are looking for guidance in setting better goals for their social media campaigns. Some of them are frustrated because they do have over 5,000 fans, but the fans are not being converted into customers. I see it happen all too often. Once you decide what is really important to you (popularity vs targeted leads), a more practical approach to align your goals with your social media tools will yield better results.
So how do you go about it? Do you put B2B (business to business) or business to business (B2B)? The generally accepted requirement followed by the members of our industry (industry standard) – how patronised do you feel now – is to put the full phrase first with the explanation following but we need to speed up reading.
If your audiences reply your email, you should have a further communication with them and do good service job! Those people are the potential customers, and they are the most important part of your audiences. And don’t forget to add an unsubscribe button for a better user experience.
The tools you would use are important, too. You could easily incorporate all the vital contents of your newsletter or product brochure into the easy-to-follow design/layout wizard that most email marketing software feature. The templates that are included could make things faster for you since you do not have to make a design from scratch. You are also given full control of all your emails. You can publish anytime you want. There are also ways for you to keep track of the success of your email campaigns.
Jargon can be specific. In law an arrestable offence does not mean it is an offence with a power of arrest. That would be too simple. Yet any police officer would know instantly what was meant by the phrase.
Become an affiliate market and sell products that people in your industry needs e.g. technology that recruits on autopilot or lead generation tools. You can market them to any Monavie distributor this gives you a great position in the industry because now you are not only limited to your copmanies products, you are open to sell to the entire industry not only Monavie distributors. Most affiliate programs pay out 50% commissions, it comes in handy while you are building your Monavie business.
The second is that your landing page copy just plain sucks. It’s not compelling enough to turn the reader’s interest into a desire to buy what you’re offering. The offer itself may need some tweaking, but apart from that it’s simply the fact that you’re landing page copy is letting you down. A good email copywriter makes sure the email and the landing page work together in harmony to bring a reader from the first click through to the final purchase.